AI shoppers get first say in Korea's retail race
Korean retailers are testing products on artificial intelligence-generated shoppers before bringing them to real customers, using virtual consumers to predict buying decisions, fine-tune prices and identify potential flaws in shopping experiences. Known as "synthetic consumers," these AI-powered shoppers are designed to mimic real purchasing behavior. Built using large language models and consumer data, they allow companies to test products, marketing campaigns and store layouts without the time
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